Fashion is about more than clothes — it’s about how a person carries them.
Below: three campaigns, three different moods, one way of looking for a real moment inside a styled one.
01 — THE LIGHT OF DOWNTOWN
A study in light, architecture and contemporary elegance.
Set among the historic facades, this editorial campaign pairs sculptural silhouettes and woven Italian leather with the city’s rich architectural character.
The contrast between a cool, striking beauty, graphic styling and warm light creates a refined visual world — somewhere between old-world elegance and modern European fashion.
Creative Direction · Photography · Short-form Video · Product Story
02 — CITY IN MOTION
A contemporary fashion story set against the architecture.
Two women, two distinct silhouettes and one shared city. Tailored pieces meet the rhythm of the streets — historic architecture, movement, sharp lines and the everyday energy of Valencia.
The visual direction balances polished styling with a sense of spontaneity, creating a modern European campaign that feels sophisticated without becoming overly formal.
Creative Direction · Photography · Campaign Production
03 — MEDITERRANEAN, OFF SEASON
Campaign collaboration — Italian leather bags × Italian leather outerwear
A quieter side of the Mediterranean.
Away from the typical summer imagery, this story explores the coast outside the season — natural light, dry landscapes, wind and understated textures.
The visual direction brings together two Italian brands through a shared Mediterranean mood, creating a cohesive story around relaxed silhouettes, natural textures and quiet elegance.
Creative Direction · Photography · Short-form Video · Product Story
LET’S CREATE YOUR NEXT CAMPAIGN
Have a collection, product or brand story you want to bring to life?
I create tailored visual campaigns built around the identity of each brand — from concept and creative direction to photography and video.
If you’re looking for imagery that feels distinctive, editorial and made specifically for your brand, I’d love to hear about your project.